We all know there’s nothing better than Mum’s baking, so when two Kiwi mothers joined forces to create baking royalty, it was obvious they were onto a good thing!

I Love is the love child of two home cooks who wanted to make their family and friends happy. Their food is pretty special – not only do they taste delicious but the ingredients lists don’t look like NASA space experiments and everything they use can be found in your pantry at home.

From humble beginnings at the local Farmer’s Market with a range of pies made with a delicious sour cream pastry (and a whole lot of love), to supermarkets across the nation – I Love is spreading their joy of food to the whole world.